How to apply perfume correctly: perfume etiquette and the basics of using fragrances. How to apply perfume correctly: myths and reality How to use eau de parfum

is an integral part of your wardrobe that needs to be worn correctly. Duration and sound intensity aroma directly depends on how and where it is applied.

Where to apply perfume?

We are usually used to applying perfume behind our ears. Experts consider as many as 16 points on our body to be perfume active. These are the so-called “warm spots” - places where blood vessels are close to the skin, so the aroma sounds “louder” on them. These include the temples, elbow bend, wrist, center of the chest, areas under the knees and at the ankles. Very active points on the neck, eight centimeters below the ear.

Estee Lauder recommended spraying it in front of you and walking into a cloud of perfume. Of course, this is suitable for rich perfumes, but light and fresh perfumes will be felt weakly with this method of application.

Coco Chanel advised applying perfume where you would like to be kissed.

Hair absorbs fragrance perfectly, but only if it is clean. You can apply your favorite scent to the comb and comb your hair with it. Eau de toilette stays especially well on the hair.

Perfume and clothing

Remember that fragrances are awakened by the warmth of your body, so they should be applied not on, but under clothes. Synthetic fabrics can change the smell beyond recognition, and many perfumes leave stains behind. An exception can be made only for products made of wool and fur, which will not only leave the aroma intact, but also preserve it for a long time.

Jewelry is also intolerant to perfume: pearls, amber and some other stones will immediately lose their shine if eau de toilette is sprayed on them.

Does scent persistence depend on skin type?

Of course it depends. If you have oily skin, the scent will last longer than those with dry skin. If you have dry skin, you will need to apply the fragrance more often. In this case, experts recommend the following: apply a little rich cream to dry skin, then the smell will be more persistent.

"Circle of Aroma"

Each person has a personal “aroma circle” - its radius is approximately equal to the distance of an outstretched arm. People around you should not smell your perfume if they are not part of this “circle”. Therefore, there is no need to pour out liters of perfume, especially since everyone has their own perception of the smell. These are the rules of good manners. Plus, scent is one of the most subtle, personal messages you send to those you interact with.

What to do if you mistakenly applied too much perfume?

If you overdo it with perfume, wipe your body with a damp towel, thoroughly comb your hair with a damp brush and dry it with a hairdryer. If you don’t want to change clothes, then blow a cool stream of hair dryer on your clothes for a few minutes.

Do you need to choose perfume for a certain time of year?

Many of us switch to warmer, woody, oriental scents in the winter. They say that by “dressing” in such a smell, you can warm up even in severe frost. In the summer, less concentrated perfumes will be more appropriate (in 30-degree heat, aromas affect the sense of smell in a completely different way than in the cold). Traditionally, summer scents include light, transparent perfume compositions in which floral, fruity, and fresh green notes predominate. But it is not at all necessary to adhere to these rules. If you can’t stand spicy confectionery notes even in cold weather, don’t torture yourself: use the scent you like, regardless of the season.

What can distort the smell?

Firstly, improper handling (storing in bright light, in a warm or too humid room).

Secondly, time: smells change over the years.

Thirdly, some products. For example, if you ate a lot of meat and spicy seasonings at dinner, your favorite perfume will sound a little bitter on your skin. Fruits and berries, especially apricots, strawberries and melon with peaches, emphasize floral notes in scents. Alcohol, especially champagne, enhances the sound of any aroma and accentuates its middle notes. But cigarette smoke and the use of medications can completely distort the sound of any perfume.

How to properly store perfume?

On average, any perfume is stored for about 3 years. But some scents can last for decades. Proper storage will help extend the life of perfumes. Perfumes should be stored in a dry, cool and dark place. Direct sunlight, high temperatures and humidity lead to rapid evaporation of perfume and loss of perfume qualities.

Men's guide: how to use perfume correctly

Let's not hide the fact that most men are pleased to hear compliments from others, especially if it is praise from a woman. And very often this is a compliment about an accessory that is an integral part of your personal style.

We have already written that men should pay more attention to perfumes. Do not forget that when choosing a partner, women are very often guided by smell. This happens because women have a better developed sense of smell than the stronger half of humanity. A woman’s sense of smell is specially tuned to detect masculine substances, including in good perfumery, which can provide its wearer with a significant advantage over others. This includes increasing male attractiveness and increasing resistance to stress, self-confidence and much more.

The human nose is capable of distinguishing about a trillion different shades, and each scent provokes a strong emotional connection. For example, one of my strongest memories of my father is how, when he came home from work, he would take me in his arms, enveloping me in the smell of cologne. Now, when I catch that distant, familiar scent somewhere, I immediately remember those moments from childhood. By the way, in adulthood, many men continue to use the same, or, as their father.

A good perfume gives your image a sense of integrity. We know that dressing well improves self-esteem. A well-chosen aroma creates a similar effect. By choosing a decent perfume, a man can be sure that he not only looks, but also smells like at least a million dollars.

By the way, two thirds of men use cologne or only occasionally. Why is this happening? I think the main reason is the lack of sufficient information, because it is controlled by women and the stronger sex simply does not receive information about it in full.

How to choose the right eau de toilette or cologne?

Remember that when choosing a purchase, you make the final decision, guided by your taste! But if several close people or a specialist who really understands fragrances, for example, an employee of a perfume store, recommend something to you, be sure to try it!

So, you bought cologne or eau de toilette. Once you start using perfume, you will understand that buying eau de toilette is a process, not an end goal. Many men end up with dozens of scents in their collection.

What container should I buy for eau de toilette?

Here, as they say, size is not important, the main thing is that you like the smell. In addition, colognes are inexpensive and tend to run out. Over time, the molecules of a perfume composition begin to disintegrate due to exposure to heat and light. Therefore, you should avoid radiators and direct light. A regular wardrobe is perfect for storage.

How to use eau de toilette?

Apply a small amount of perfume to damp skin, for example after a shower. Gradually start experimenting. When you get used to the process, you can start applying eau de toilette to other places besides the ones you are already used to. Suitable areas include chest, neck, lower jaw, wrist, forearm, inner elbow, shoulder, chest, neck, lower jaw, wrist, forearm, inner elbow.

Do not spray perfume on all these points at the same time. Pick a few that you like best.

Do not apply to feet.

Repeated application of the spray to the same point throughout the day is not recommended.

Do not spray perfume into the air and then stand in the middle. In this case, you will achieve nothing and most of the eau de toilette will simply settle on the floor.

Try not to put perfume on your clothes. In this case, the perfume composition will not combine with the natural oils secreted by the body, the smell will be unnatural and can spoil the material from which the clothes are made.

Do not pour into your palm. If you have a classic bottle, place one finger on the neck, almost blocking it, and carefully turn the container over.

Don't overdo it - people nearby should smell the scent without being knocked off their feet by it.

In conclusion, I would like to say once again that with the help of fragrances you express yourself - do not forget about it!

You've probably encountered situations where eau de toilette doesn't sound right or wears off very quickly. This is unpleasant, because you want your favorite scent to envelop you all day. In this article we will tell you how and where to apply women's perfumes and perfumes correctly: what to do and how to make them stick better to the body, leave a trail and you can smell longer. Let's start with a small block of tips regarding buying fragrances. How not to make a mistake and choose a suitable sample?

Product selection rules

Come to the store in the morning or afternoon, when your sense of smell is not yet dull.
Before visiting a shopping center, you should not put on perfume, as this will distort the new smell.
First, spray two or three of your favorite options onto blotters, and then one of them onto your skin.
After that, go home to evaluate the train and sound. They may change unexpectedly.
Do not rub the liquid to help it open faster. This way you will not speed up the opening of the pyramid, but only change it.
If you're testing a lot of samples, don't try to "refresh" your nose with coffee beans. A walk in the air or a few sips of water helps.

How to apply perfume so it lasts longer? To do this, you need to know what this feature depends on.

What factors does durability depend on?

Fragrance is a valuable addition to a person’s image. In order for it to emphasize individuality and leave only pleasant impressions on others, you need to be able to use all its capabilities. The sound and duration of a smell is influenced by four aspects:

Climate and type of product. Volatile substances react differently to dry and humid air. The concentration of base notes can be strong, as in oriental selections, or, on the contrary, light. In the second case, the effect quickly disappears.
Season. Fresh and airy Green Tea from Ardenn will be almost unnoticeable in winter. And the viscous and floral Black Orchid from Tom Ford, according to customer reviews, will sparkle and open only in the fall or in frosty weather.
The wearer's skin and the part of the body on which he or she sprays the composition. These factors will be discussed in the next half of the article.
Storage in unsuitable conditions, diet, health status.

How to properly use dry (solid), oil perfumes, eau de toilette and other perfumes for women

There is a point of view that a smell that we do not smell suits us perfectly. This fact is doubtful and has not been verified by anyone. So if you don’t feel the sound of the composition, let’s check if that’s how you apply it to yourself? We'll tell you about all types of scents and how to spray them.

Eau de Toilette

Such products contain a small amount of basic substances that are responsible for gradual opening and durability. Characteristics: light, daytime, unobtrusive. It is not designed for a long-term effect; it needs to be renewed after two to three hours. So if at noon you can hardly hear it, it means it has faded away.

Alcohol

They consist of a mixture of various natural extracts and synthetic components dissolved in alcohol. A high concentration of essential oils, floral, fruit, and woody essences makes the composition last for a long time. It is important to know that such fragrances should not be applied too often, even if you do not smell them. The fact is that your nose could simply get tired of one smell. In this case, only you are deaf to it, but those around you enjoy it to the fullest.

Eau de parfum

In terms of durability it is in second place. Good quality products, lasts on skin, hair and fabric for up to five hours. Opens with light, sweet or fresh notes. Experts do not recommend spraying such compositions on silk and jewelry. Outerwear is more suitable for these purposes.

Oily

Manufacturers make such compositions based on oils, without adding alcohol. These are traditionally oriental scents that are created by hand. They bloom on the owner all day long with new, unique shades. If a sample from a well-known brand is purchased from a trusted store, it can be used for aromatherapy.

Solid

Their recipes came to us from ancient times. Surely you have seen or even have in your cosmetic bag small, convenient boxes with contents similar to wax. This is it, but in combination with essential and vegetable oils of shea and cocoa. All-natural products last well on clothing and the body, but not as long as analogues with a more traditional formula.

Sports water

A new type of light, unobtrusive fragrances, which often use aromatic substances with a relaxing and tonic effect. This product does not contain alcohol, prevents irritation, and does not mix with the smell of sweat. It is quickly washed off the skin.

Cologne

Today, such compositions in such concentrations are produced mainly for men, although previously they were intended for women. They are not highly durable. A bottle with such products contains only 3-8% essential oils.

There is also a classification according to seasons and groups of components. For example, aquatic notes are almost always suitable only for the warm season and do not always last long. There are woody, chypre, amber, floral, fern, oriental and other compositions on sale.

These are important basics that will help beginners. There is no consensus on other issues related to application. Some professionals suggest not following the terms too hard, but rather being creative and individual.

How to properly apply eau de toilette and perfumed water, splash, spray with alcohol perfume and spray them

The recommendation given by the founder of the famous brand, Estee Lauder, is popular. We have already talked about it above. This is the method of entering the cloud. Only in this case do you immerse yourself in it. The scattered particles will settle on the skin and hair, creating an airy yet lasting aura. It's better to do this after a shower. This advice is relevant for rich, heavy odors. Light and fresh ones can get lost in the air before reaching you.

To clearly feel the notes and leave behind a pleasant trail, a few drops of the product are enough. They must be applied to certain areas of the body. This rule applies to products with an alcohol formula and aromatic waters. The latter will have to be updated periodically, since the validity period is limited to three to five hours. To avoid overdoing it, limit yourself to 3-5 sprays.

How to use oil perfume correctly and where it is better to apply solid perfume

The unusual composition of such compositions dictates some nuances of application. How not to spoil, but to fully reveal the potential of oriental incense? Follow our recommendations.

Essential substances in Arabic fragrances are contained in very high concentrations. If you calculate the amount incorrectly, the thick plume will suffocate not only those around you, but also you. Remember that the instructions for eau de toilette do not apply here. If the smell becomes muted, just move around and it will appear again.
Clean skin is the guarantee that the notes will not be distorted and you can enjoy them all day.
Oil compositions should not be worn on clothes because they will definitely leave stains on them.
The product usually comes with a glass rod for applying the composition to the body. If it’s not there, don’t worry, just drop one drop on your finger and touch the desired point.
In hot weather, oriental incense is not recommended, as it is very strong. If you don’t want to give up your favorite scent, pour it from a bottle onto a cotton pad and put it in your purse.
Do not mix them with other scents. Use gels or soaps without fragrances or with very weak and neutral scents.
But you can add a little oil to your shampoo or body cream.
Store the bottle in a dry, dark and cool cabinet.
Warm solid formulations slightly in your hands before use. They can also be very concentrated, so use a small amount. They can be left in the closet as a sachet to scent clothes and the room.

Both types of products can be added to special aroma pendants. This will create a light, unobtrusive train.

How to use perfume and perfume correctly: what parts of the body to apply them to

In first place in popularity among perfume connoisseurs and lovers is skin, followed by hair. Some people prefer to spray the spray on things. All three methods have their advantages and disadvantages. The first two are considered optimal, since each person has points where the notes bloom especially brightly. Let's look at these zones and talk about some of the misconceptions associated with them.

Wrists

Many people consider this option to be the most optimal. This is justified by the fact that in these parts of the body the vessels are very close and the pulse can be easily felt. These are really important conditions for the aroma to reveal itself. But there is one caveat. It is in this place that the skin creates an acidic reaction due to low ph when in contact with components. As a result, the notes are distorted and you get a completely different effect than you wanted. This is especially true for flower arrangements. Also, do not forget about watches and bracelets, which can neutralize the sound with their material.

Area behind the ears

Experts do not recommend spraying perfume into the recesses behind the earlobes, as they contain glands that secrete an oily substance. It has its own smell that will break or quickly fade away any other. What places can you apply perfume to without fear of ruining it?

Hair

They have a porous structure and perfectly absorb any aroma. A good way to unobtrusively convey it to others and preserve the base notes for the whole day. You can spray a small cloud directly onto your hair. The second option is to spray it on a massage comb and run it over your head. Alcohol perfumes can dry out your hair. Instead of the usual compositions, mist - hair veils - are often used.

Neck at the back of the head

If you apply a few drops or splashes to this area, you will be accompanied by an unobtrusive, light trail. Here the smell does not disappear for a very long time.

Bend the elbow from the inside

Professionals moisturize the area with lotion before using perfume or any other perfume. This way they prolong durability.

The hollow between the breasts or collarbones

With this application option, you will be accompanied by a pleasant, unobtrusive aroma. As in other cases, it is important not to overdo it with the amount of eau de toilette - a couple of sprays is enough.

Ankles

Another unusual way to put on perfume and create an unobtrusive, but long (depending on the type of product) trail.

Navel

Here the composition also blooms well, as on the parts of the body listed above.

Knee bend

In this zone, the vessels are closely located and the pyramid opens faster, and the composition itself rises upward, enveloping you in an elusive aura.

What to do to make perfume not only last longer, but also be appropriate

It happens that the smell turns out to be very persistent, but this is not encouraging, since it sounds unpleasant or “suffocates” those around you. To prevent this from happening, follow these recommendations. We have already written about some of them above - apply perfume only to clean skin and do not mix two samples if you do not have knowledge in this area.

Use products according to the place and time of day, season. For example, heavy, oriental sounds are not suitable for the office. And light, aquatic notes quickly fade in winter.
Do not spray perfume on areas with increased sweating.
If it is not eau de toilette or cologne, do not perfume yourself more than once or twice a day.
Choose no more than two points on the body from those listed above.

Follow the circle rule. The radius of action of the aroma should not extend beyond arm's length. This way you will not attract negative attention from people around you. Remember that next to you on the street or in transport there may be allergy sufferers who are unlikely to appreciate even the most sophisticated playing of intrusive notes.
Store the packaging in a dark, dry, cool place. Don't leave it in the refrigerator. There are temperature changes in it, this will have a bad effect on the composition.
If the bottle does not have a dispenser, first drop a little of the contents onto your fingers and then touch them to your skin. Do not pour liquid directly on yourself.
Do not wear oily or hard compositions in hot weather. They are too concentrated and heavy for the summer season and the natural ingredients change their sound when exposed to heat.

We told you how to properly apply perfumed and eau de toilette, where it is better to spray perfume so that the smell lasts longer. Find your lasting scent at the First Moscow Customs Goods Store. The site has created a convenient interface for quickly finding suitable products. Our consultants will always help you choose. We have a large assortment of new products and time-tested samples.

It is important to understand that perfume comes in different forms. It differs not only in brands, but also in the degree of concentration of perfume oils. Depending on the intensity and persistence of the aroma, perfumes, eau de parfum, eau de toilette, cologne and other perfumes are distinguished.

Perfume- the most concentrated, persistent and expensive type of perfume. The content of fragrant substances is from 20 to 30%. The perfume has very pronounced base notes. Recommended for use in winter and evening.

Eau de Parfum- a lighter perfume with pronounced middle notes, but in terms of durability it is almost as good as perfume. Eau de parfum is sometimes even called day perfume; it is ideal for use during the day. The content of fragrant substances is 12–20%.

Eau de Toilette- a light type of perfume in which the top notes are well felt. Fragrant substances from 8 to 10%. Eau de toilette is less persistent: to feel the aroma, you need to use it several times a day.

Cologne (Eau de Cologne)- This is the weakest aroma. The content of fragrant substances in it is from 3 to 8%. This perfume is mainly used by men.

The concentration of fragrant substances in other perfumes (deodorants, lotions and the like) is less than 3%. Their aroma is barely perceptible.

The bouquet of the perfume also affects the longevity of the scent. Nutmeg, chypre and woody scents are more lasting than floral, citrus or sea scents.

When choosing a perfume, consider its type and ingredients.

Application rules

The durability of the aroma also depends on the method of using the perfume, or rather on where and how to apply it.

Where to apply perfume

When the inimitable Coco Chanel was asked where perfume should be applied, she replied: “Where you want to be kissed.”

In fact, perfume should be applied to the wrist, behind the earlobe, on the bend of the elbow, on the neck in the area of the interclavicular cavity and under the knee.

These are the so-called pulse points. In these places, the blood vessels are close to the skin, the temperature of these areas is slightly higher. All this contributes to the opening and distribution of aroma.

Please note: we are talking about spirits. They are usually produced in bottles with a glass rod and a stopper. By the way, it is she who needs to pick up the perfume, and not the pad of her finger. To smell fragrant, you only need a drop of perfume on each point.

Perfume and eau de toilette are usually sold in the form of aerosols. If you use them, spray the perfume in front of you and simply stand under the cloud of aroma. Water is less concentrated, so the procedure can be repeated several times.

Most people apply perfume at the very end, when they are already dressed, or even before leaving the house. Unfortunately, the scent won't last long. Clothes absorb odors well, but do not release odors well. And not only perfume, but all the aromas around. In addition, if you apply perfume to, especially light, there is a risk that stains and stains will remain.

Apply perfume immediately after a shower or bath. Clean, steamed skin absorbs the aroma like a sponge absorbs water. In this case, skin hydration is of great importance. If you have an oily skin type, there is nothing to worry about, but if you have dry or normal skin, then in order for the perfume to last long, the skin must be moisturized.

For these purposes, it is best to use body lotion from the same line as the perfume. Many manufacturers, in addition to perfumes, produce a whole series of care products with the same fragrance. In this case, your perfume will not conflict with the smell of lotion or antiperspirant. If your perfumes do not have “companions,” use neutral, unscented products.

Didn't have time to take a shower before leaving? Apply to your pulse points and then apply perfume to them. This base will fix the aroma: it will last longer.

Spray perfume on your wrists and rub them together - you do this, admit it? This is mistake. Any aroma is multi-layered: first the top notes reveal themselves (literally in the first 5–15 minutes), then the middle notes begin to “sound” and at the end the base notes break through. If you rub the perfume, this process is disrupted and the aroma loses its individuality. So just let the perfume dry.

A few more tricks

In conclusion, here are a few more that will allow you to feel and give your favorite scent for as long as possible.

Apply a drop of perfume to your comb or sprinkle it with eau de parfum. Comb your hair. Hair retains odors perfectly: every time you turn your head, a pleasant trail will remain behind you.
Soak a cotton pad in your favorite perfume and place it in your purse or pocket. This will enhance the aroma and create a fragrant aura not only around you, but also around your things.
Store your perfume correctly. Keep an eye on the expiration date and don't leave it in the bathroom. It's too hot and humid there. It is better to keep the perfume in the box in which it was sold: this way it will be protected from sunlight.

Perfume, like the flickering of a candle, can envelop you and add magic to your image. But aromas are insidious. If you use the same perfume for a long time, your nose can become so accustomed to it that it begins to seem as if the scent is less and less lasting with each new bottle. Also remember that if a perfume suits you, you don't smell it. If you “hear” perfume, it means it’s not for you or you’ve poured too much of it on yourself. In this case, it will be uncomfortable not only for you, but also for those around you.

Persistence of fragrance is the cornerstone for many fashionistas. What to do if the perfume stops “working” too soon, but are you sure that it is not a fake? Perhaps the “salt” is in the method of application, and not in quality. The rules are the same everywhere – both for Chanel #5 and S.Oliver Superior. How to use your favorite scent correctly in order to wear it for a long time - let's figure it out together!

What are the differences between different types of perfumes?

Let's start with the type of aroma. The decision will be influenced by the season of the year, mood and budget.
For ease of perception of information, we have placed all types in a comparative table.

Comparison table of different types of perfumes

Characteristics	Perfume	Eau de parfum	Eau de Toilette
Advantages	Base: alcohol (- 97%)	15-20% essential oils in a bottle	7-10% aromas
	Essential oils (20-30%)	Longevity on skin: 4 to 6 hours	Base – 80-85% alcohol
	Pleasant trail	Base – 90% alcohol	Ideal for sports and summer
	Lasts up to 10 hours on fabric	Pronounced, but not “heavy” aroma of the “core”	Reasonable price
	Ideal for an evening look and cold weather	Acceptable price

Flaws	"Heavy" for the heat	Weak scent trail	High consumption of eau de toilette, which is compensated by the affordable price
	High price
	No spray bottle

Where to apply perfume - a couple of women's secrets

For greater durability, perfume is applied to certain points of the body - this way you will get a long-lasting effect of the aroma, but also a more complete disclosure. Such places are considered to be:

Neck. Applied to the back of the neck, the scent will last a long time on the body and will not bother others. Spray the inside of the collar, which is in contact with the skin, and be amazed at the effect.
Hair retains the halo of aroma much longer.

Attention!The alcohol contained in perfume is bad for hair. It is recommended to use special scents. If you don’t have one, spray eau de parfum (for example, Baldinini Woman) onto your brush and comb your hair: the aroma will be delicately absorbed.

The back of the knees is the most “effective” zone (it works even in men). The smell applied to this point does not appear immediately, but only when the air rises upward, where it is hotter than below.
Inner elbow. Experts advise moistening the area where the aroma is applied so as not to disturb its magic.

The wrist is a common point on the body where perfume is applied the fastest.

Remember:The wrists are a piquant area where the scent lasts especially long. The secret is in the veins located close to the skin, which create excellent conditions for the evaporation of amber. Perfume lasts longer thanks to decorations.

Navel. Liv Tyler confessed that her father rubbed perfume with his finger and touched it to the navel area, which helped the notes of the perfume to open up perfectly. When warmed up, the aromatic components open up more strongly and “play” longer.

This applies to both fruity and floral scents, for example, Betty Barclay Pure Style. In addition, these places interact with air currents, which, blowing across the body, gently “carry” the aroma without imposing it on others or irritating it.