NLP anchoring: step-by-step algorithm. Methodology “Career Anchors” What is the principle of the anchor method in psychology

Results of a study of career orientations using the “Career Anchors” technique

The concept of “career anchors” was developed by management professor Edgar Schein, professor of management and career and organizational change at the Massachusetts Institute of Technology (MIT).

“According to Shane, “career anchors” are a set of ideas an employee has about himself that determine his career choice. They develop over time and become stronger as life and work experience accumulates. Using the “anchors” one can predict which type of career will be most satisfactory for a person. Shane writes that his choice of the anchor metaphor stems from the fact that we tend to feel unhappy and “rush back to the safe haven” if a job turns out to be inconsistent with our self-image. Shane identifies eight independent “career anchors.” The first four relate to a leading motive or need, the next two are related to a sense of competence, and the last two are related to specific values:

* autonomy / independence: the need to feel free and independent;

* security/stability: the need for a career that provides long-term stability and reliability;

* entrepreneurial creativity: a person’s ideas about himself are based on his ability to create his own enterprise;

* challenge: the need to overcome seemingly insurmountable obstacles;

* technical/functional competence: need

* be the best in any field;

* general managerial competence: people who evaluate themselves by their ability to manage others;

* service or devotion: the need to express devotion to a favorite cause through a professional career;

* lifestyle: desire to integrate work into everyday life.”

Based on these provisions, a methodology was created for studying career orientations. The results of the study of career orientations among police officers are shown in Figure 4 and Appendix 2.

21% of female police officers expressed such career orientation as professional competence. These employees are focused on developing their abilities and skills in areas directly related to their specialty. The most important career criteria for them is the constant improvement of their experience and knowledge and recognition of their professionalism. It is unlikely that they will be interested in even a significantly higher position if it is not related to their professional competencies. Because they are talented and enjoy being treated as experts in their field, people in this category experience a sense of ownership that arises from the content of their work and develop and improve their skills.

Fig.5.

Management is the leading career orientation for 3% of female police officers. These employees view their specialization as a trap and recognize the importance of knowing multiple functional areas. They develop knowledge and experience at the level of their industry. Opportunities for leadership, high income, increased levels of responsibility and contribution to the success of one's organization are key values and motivations.

16% of female police officers are focused on job stability. These women have a need for safety, protection and predictability and will look for permanent work with minimal likelihood of dismissal. They have a low level of aspirations.

7% of female police officers are focused on stability of place of residence. It is more important for them to stay in one place of residence than to get a promotion or a new job in a new area. Relocation is unacceptable for them, and even frequent business trips are a negative factor for them when considering a job offer.

Service is the leading value orientation for 19% of female police officers. This category describes women who are engaged in business because of the desire to realize the main values in their work. They are often focused more on values than on the abilities required for a given type of work. They strive to benefit people and society; it is very important for them to see the concrete fruits of their work, even if they are not expressed in material equivalent. The main thesis of building their career is to get the opportunity to make the most effective use of their talents and experience to achieve a socially important goal.

For 27% of police officers, the leading career orientation is challenge. These women consider success to be overcoming insurmountable obstacles, solving insoluble problems, or simply winning. For some, the challenge is more difficult work, for others it is competition and interpersonal relationships. They are focused on solving obviously difficult problems, overcoming obstacles in order to win the competition. They feel successful only when they are constantly involved in solving difficult problems or in competitive situations. A career for them is a constant challenge to their professionalism, and they are always ready to accept it.

Integration of lifestyles is the leading career orientation for 7% of police officers. For women in this category, a career is associated with a general lifestyle, balancing the needs of the individual, family and career. They want organizational relationships to reflect respect for their personal and family concerns.

Choosing and maintaining a certain lifestyle is more important to them than achieving success in their career. They are attracted to career development only if it does not disturb their usual lifestyle and environment. It is important for them that everything is balanced - career, family, personal interests, etc. It is clearly not typical for them to sacrifice one thing for the sake of another.

Autonomy and entrepreneurship as career orientations are not expressed by any police officer.

The technique was developed by Edgar Stein and adapted by V. A. Chiker and V. E. Vinokurova (Pochebut L. G., Chiker V. A. Organizational social psychology. - St. Petersburg, 2000. - pp. 207-210; 268-270) .

The best career from the point of view of organizational leadership is an individual career, carried out as self-management. Career setting- this is a permanent and stable element of the personality structure, and therefore it can be measured using certain tools.

E. Schein identified eight main career orientations (“anchors”).

1. Professional competence . This attitude is related to the presence of abilities and talents in a certain field (scientific research, technical design, financial analysis, etc.). People with this attitude want to be masters of their craft, they are especially happy when they achieve success in the professional field, but quickly lose interest in work that does not allow them to develop their abilities. At the same time, these people seek recognition of their talents, which should be expressed in a status befitting their skill. They are ready to manage others within the limits of their competence, but management is not of particular interest to them. Therefore, many in this category reject the work of a manager; they view management as a necessary condition for advancement in their professional field. This is usually the largest group in most organizations and ensures that the organization makes competent decisions.

2Management. In this case, the orientation of the individual towards the integration of the efforts of other people, full responsibility for the final result and the connection of various functions of the organization are of paramount importance. Understanding this career orientation is related to age and work experience. Such work requires not only analytical skills, but also interpersonal and group communication skills, and emotional balance to bear the burden of power and responsibility. A person with a management career orientation will consider that he has not achieved his career goals until he takes a position in which he will manage various aspects of the enterprise: finance, marketing, production, development, sales.

3.Autonomy (independence). The primary concern for a person with this orientation is liberation from organizational rules, regulations and restrictions. The need to do everything your own way, to decide for yourself when, on what and how much to work, is clearly expressed. Such a person does not want to obey the rules of the organization (working hours, place of work, uniform). Of course, each of us needs autonomy to some extent, but if this orientation is strongly expressed, then the individual is ready to refuse promotions and other opportunities in order to maintain his independence. Such a person may work in an organization that provides a fair degree of freedom, but will feel little commitment or commitment to the organization and will reject any attempts to limit his autonomy.

4. Stability. This career orientation is driven by the need for security and stability in order for life events to be predictable. It is necessary to distinguish between two types of stability - stability of the place of work and stability of the place of residence. Job stability involves looking for a job in an organization that provides a certain length of service, has a good reputation, takes care of its retired employees and pays large pensions, and looks more reliable in its industry. A person with this orientation - often called an "organization man" - shifts responsibility for career management to the employer. He will make any geographical movements if the company requires it. The second type of person is focused on stability of residence, associates himself with a geographic region by putting down roots in a particular place, investing his savings in his home, and changing jobs or organizations only when this is not accompanied by his "taking off". Stability-oriented people may be talented and rise to high positions in an organization, but, preferring a stable job and life, they will refuse promotion if it threatens risk and temporary inconvenience, even in the case of wide-open opportunities.

Service . The core values of this orientation are “working with people”, “serving humanity”, “helping people”, “wanting to make the world a better place”, etc. A person with this orientation will not work in an organization that is hostile to his goals and values, and will refuse promotion or transfer to another job if this does not allow him to realize the main values of life. People with this career orientation most often work in the field of environmental protection, quality control of products and goods, consumer protection, etc.

Call . The main values in this type of career orientation are competition, victory over others, overcoming obstacles, and solving difficult problems. The person is “challenge” oriented. A social situation is most often viewed from a “win-lose” perspective. The processes of struggle and victory are more important to a person than a specific field of activity or qualification. For example, a salesperson may view every contact with a customer as a game to be won. Novelty, variety and challenge are of great value to people with this orientation, and if everything is too easy, they become bored.

Integration of lifestyles. A person is focused on the integration of various aspects of lifestyle. He does not want his life to be dominated only by family, or only by career, or only by self-development. He wants it all to be balanced. Such a person values his life as a whole more - where he lives, how he improves - than a specific job, career or organization.

Entrepreneurship. A person with such a career orientation strives to create something new, he wants to overcome obstacles, and is ready to take risks. He does not want to work for others, but wants to have his own “brand”, his own business, financial wealth. Moreover, this is not always a creative person, the main thing for him is to create a business, concept or organization, build it so that it is like a continuation of himself, to put his soul into it. An entrepreneur will continue his business even if he fails at first and has to take serious risks.

The Anchor Chart is a very useful NLP technique for inducing a specific mood or emotion. Such as happiness or relaxation. Usually this concerns a touch, gesture or word that later serves as an “anchor”, a bookmark for the desired emotion. Using the same anchor, you can evoke the desired emotions again and again.

How to use the Anchor method?

To do this, you need to remember the moment when you were very happy.
For example, when you won a competition, your first kiss, or you learned some amazing news. It can be anything. The main thing is that it was definitely a very happy moment.

After you remember this moment. Remember what happened before this happy moment. Try to remember everything down to the smallest detail, but the most important thing is to remember how you felt. Imagine this moment and remember this feeling.

Now fix this feeling with some kind of movement.

For example: Make two quick, gentle squeezes with your index finger on your left hand and your middle finger on your right hand. As you do the second squeeze, mentally recreate the image of that happy moment. Make this image large, bringing it closer to you, and imagine that the happy feeling is multiplied several times.

Remember this feeling. Remember what you thought at the time. At the same time, squeeze your fingers twice. On the second squeeze of the fingers, the happy feeling should intensify.

The more clearly you imagine this feeling, the better this method will work. Repeat these steps to fix this condition. And then repeat five more times in a row to increase the intensity of the sensation.

This is the first part - setting the anchor. Later, you can use the same double compression to remember this anchor in order to remember the feeling of happiness.

What happens in our brain when we do this?

You psychologically associate the neural signal of “two clench on your left fingers” with a “happy moment.”

The takeaway from this is that the more times you anchor (as above) and the more clarity you feel, the better.

How the anchor method works:

NLP practical methods, anchor method

Even if you are nothing, then you are familiar with this but under a different name - conditioned reflexes. This is the anchor method.

This can be better understood if we recall the experiment on Pavlov’s dogs: the bell rings and saliva flows. These are anchors - conditioned reflexes, the connection between stimulus and state.

Examples of using NLP “anchor” method

For this method, the most important thing is to evoke and consolidate a happy moment in memory. That is, when you rejoice or laugh, and at the same time use a special gesture, or a light touch on your hand as an anchor. It doesn’t matter what kind of anchoring gesture it is. The main thing is that the anchor is not too noticeable, otherwise it will seem unusual and the effect will not work.

Later, you can use this anchor when you want to experience the same happy moments.

Anchoring can be used in any situation to improve the feeling of reward that is accompanied by adrenaline and associated endorphins (a good feeling).

(NLP Techniques)

The term “anchor” is already so widely popular that even people who are only familiar with NLP by hearsay connect these two words in their minds according to the principle: “We say anchor, we mean NLP, we say NLP, we mean anchor.”

This quote, reformulated by me, is, by the way, one of the clearest examples of typical “anchoring”: when we say one thing (that which is an anchor in NLP), and a completely different (useful or, on the contrary, harmful) resource comes to mind state.

So. I remind everyone what exactly is meant by the term “NLP anchor”. In one of its general meanings, an NLP anchor is a very strong conditioned reflex connection established consciously or unconsciously.

Anchors in NLP are natural and working, for example, those that are “made” artificially by the NLP therapist during the process of NLP therapy. Artificial NLP anchors represent (usually) touching some part of the partner’s body.

Now we will talk about the process of artificial, working anchoring.

You can “anchor” certain resource states yourself, without the help of a second partner, and even without the help of an NLP therapist. True, there are some peculiarities here, but we will talk about them a little later.

So. We move on to describe the algorithm for establishing a tactile artificial NLP anchor - with the goal of replacing a persistent negative experience with a positive one.

We establish an NLP anchor in pairs, working with a volunteer partner.

First anchoring step

Find some memorable place in the room. Make yourself comfortable there. Ask your partner to remember some unpleasant situation from his past. Ask your partner to refresh her memory as clearly as possible - to relive the situation again. This will require some stretch of the imagination.

To make it easier for your partner to gain access to past experiences, you need to ask him the following guiding questions:

When was this (when was it the first time)?
How did it start and how did it end? (draw a time frame - frame),
How do you feel about this? Try to formulate them in one word, expression.
What was the most unpleasant thing about this situation for you?

Second anchoring step

As soon as you see that your partner has “entered” the experience, make an “NLP anchor” by touching any part of his body. This can be quite a sensitive squeeze on your partner's wrist. “Hold the anchor” while the experience lasts. Then release your partner's hand. The first anchoring is over.

Third anchoring step

Find a new place in the room, different from where you were previously. (For example, the first place was light, standing by the window, the second place was away from the window, dark, sitting on the sofa, in the corner).

Ask your partner to remember one of the most pleasant emotional events and experiences of the past. In order for your partner to gain access to the experience faster and more fully, ask him the same questions as in the case of a negative experience.

Important comment from a psychologist about anchoring

Attention: in this exercise it is important to remember not just an arbitrary “pleasant experience,” but precisely such a pleasant experience that can enter into a duel with the negative experience tormenting the client and win this duel. This experience must contain such a powerful resource that with its help you can “exhaust all the negativity” of said negative memory.

It happens that a person himself is not able to find such a powerful positive resource. THEN FANTASY COME TO HELP.

Ask your partner the following questions:

What resource do you need for us to cope with this particular negative situation?
Invent it, model it, dream it up.
Do you know a person (hero) who has this necessary resource?

It is at this stage that the “1000 lives” cards can come to the rescue. Let your partner look at several cards in turn and choose the behavior that suits him and the image of the character who “knows how to do it.”

For example, one of my clients pulled the “Antipode” card from the deck at random.

The card said:

“Enter the image of a person who is your exact opposite, in origin, upbringing, manners, attitudes... How would he act in your place?”

Starting from this powerful hint from the cards, my client began to joyfully fantasize about this intriguing topic: “Who could really be my antipode?”, and we quickly found the required resource state.

Fourth anchoring step

As soon as a person begins to replay the experience of a positive situation in his head (and he feels good), create a “positive anchor.” That is, do everything the same as in the first NLP anchor, only on the other half of the body. If you were squeezing your right wrist before, now squeeze your left until the experience exhausts itself. Then release your partner's hand.

SECOND PART OF ANCHORING - CASTLING

We move on to the most important, final part of anchoring - it is important not to get confused here.

Fifth anchoring step

After a short break, return with your partner to the place where his “positive anchor” was born.

Ask him to relive the negative memory. As soon as the person has “entered” his negative experience, reproduce the negative anchor you first placed (for example, squeeze his right wrist).

Sixth anchoring step

As soon as you notice the emergence of negative experiences in your partner, reproduce a positive anchor (for example, squeeze his left wrist).

Thus, you will combine two reactions by combining NLP anchors.

What should win is a positive reaction, a positive anchor.

If this did not happen, although you did everything correctly, then most likely the positive resource you found was weak and insufficient.

The key to the success of this exercise lies precisely in finding that very thing - a true, positive experience that can cover up the negative.

Well, when a person himself is not able to find such a powerful positive resource, THEN A deck of cards “1000 Roads” and Synchrony of Spontaneous Choice with your hand blindly – any card – comes to your aid!

By the way, a person is NEVER able to find such a “powerful resource of goodness” by rummaging through his biography...

Do you know why? He does everything right, our man.

He subconsciously protects his holy, valuable, pleasant moments from being mixed with the most negative experiences.

In general, NLP, understood with a bang (nonsense, an everyday matter!) is not environmentally friendly and dangerous. And a smart, careful person understands everything and will not give up his good moments to you. What if you only spoil his memory, what if you fail to cover up the negative with the positive, what then?

This reminds me, honestly, of the help of the cheerful Carlson, who is not responsible for anything:

“Hey, Baby, your shelf here is on fire, grab your expensive jacket, now we’ll use it to put out the fire!”

“Yes, right now...”

What kind of jacket would you mind?

Which one? Fictional! Does it work if you put out a fire on a shelf with a fictitious jacket? And how!

“Fictional Jacket” is (you guessed it) one spontaneous card from the “1000 Roads” deck, and not your valuable moments from the biography.

Inexhaustible maps of "1000 Roads"!

Let's say more. Resource memories tend to be exhausted...

It’s like a witty joke or a video with “Ural dumplings”, which at first amuses and invigorates us, but for the hundredth time causes boredom and no longer works...

Do you need it - to wear out your truly precious holy moments? Do you have so many of them?

But we have a lot of “1000 Roads” cards. And you (with your imagination) have even more options for a fun interpretation of EVEN ONE CARD than there are cards in the deck!

All in all...

We are now offering you an ECOLOGICAL replacement for a “positive memory from a biography” with a card from the “1000 Roads” deck!

With it (the card) you will “block” the negative memory!

If this map, this story, gets boring for you (exhausts itself), you will repeat everything all over again with a new map “1000 Roads” (or “1000 Lives” - according to your taste)!

Ask the card you spontaneously pulled out the following questions:

What resource do I need to help me cope with this particular negative situation, memory, trauma?

Come up with or remember a fairy tale, parable or anecdote, starting from the map.

Do you know a person (hero, character) who already has this resource I need?

As we have already noted, you can choose one of two decks: “1000 Roads” or “1000 Lives”.

The only thing we strongly advise you not to do is to slam down your negative traumas with your own positive images from your real life. Take care of the treasures of your soul and your memory. Better slam our cards on the table. This is exactly what cards are made for...

Second option: “Which shelf actually caught fire?”

We already understand that putting out a burning shelf with an expensive, unimaginative jacket is absurd. You can't get enough expensive jackets...

In real work with clients, we also have to cover up imaginary shelves with imaginary jackets.

What, is that ridiculous? You say that these are some kind of spillikins? Where is the benefit here?

Try it - and practice WILL EXPLAIN EVERYTHING to you.

This is the only way psychotherapists work - carefully: with a fairy tale, an analogy, “suppose that...”, “let this person be an empty chair, tell all this to the chair”...

You know, not every client is ready to pull out even this: their own negative memories and life traumas - at a click.

– What trauma do I want to work through? Hm...

– I don’t have any injuries, why are you bothering me?

- Yeah, now I’ll tell you, keep your pocket wider.

- Yes, I don’t even know what’s bothering me - my brain turns off. (typical psychological defense)..

So let’s add “an imaginary shelf that started smoking” to the “imaginary fire-extinguisher jacket.”

So, theatrically and make-believe, we will work through more than one of your traumas - and we will work through them efficiently...

In general, pull out from the “1000 Roads” deck (now only from it - we strongly recommend this!) one spontaneous card that HINTS:

what negative experience are you now ready to discuss, remember and cover with a resourceful positive story - from the second card.

Remember this exercise as “Jacket and Shelf” to always remind yourself:

Playing with fire is dangerous. And a psychotherapist who looks like Carlson is most often a bad psychotherapist... (May Astrid Lindgren not be offended by us). Play better with our cards. Let one card be the “burning shelf”, and the second – the “expensive jacket” that puts it out. It's fun, useful, endless and it works!

You can learn about all the possibilities of psychological maps in .

The mechanism of the “Anchor” method ensures the uniformity of your actions. Method "Anchor" V NLP practice very easy to learn and can be adapted to all types of circumstances.

Basics NLP practices"Anchor" method.

Choose the feeling you would like to have in a particular situation.
(For example, you may start to feel motivated when you sit down and start working for your business.)
Think back to a few moments in the past when you had these feelings.
You need to choose a strong example.
If you don't have such moments in your past, imagine what it would be like. Use your imagination and create a picture in your mind so that you can feel that way.
Close your eyes and remember these feelings in vivid detail.
Now take yourself there and experience and feel it in all its intensity.
To improve your experience, you can experiment with the following:

make the image clearer
make the colors brighter
make the image close
place the images in a place where it will always be in your field of vision
choose words that enhance these feelings
(For example, “Yes!”, “Brilliant”, etc.)

To add intensity to your feelings, create a physical connection. Doing simple things (for example, apply pressure to the place where the bone is closest to the skin [hands, knees, face]).

Then you need to release your “anchor” and relax.

2. Choose another example with this feeling and repeat the procedure (3-5 times).

I use the same simple steps.

Choose a third example for a feeling anchor using the same simple steps.
Analyze the time spent and the result.
Stimulate your anchors and see if your feelings return.
If the feeling is not intense enough, repeat the procedure.