L 28 you can write another 1000 characters. How much is a thousand characters? Landing page: “how much to weigh in grams”

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Every order for Advego or another is a small war. You want a good, high-quality and optimized article for the site, and the copywriter, who promised mountains of gold for a small price, produces a crooked rewrite of the first text he comes across. You want clear, interesting and catchy text for the main page, but you get classic “selling” bullshit that doesn’t actually sell. You are desperate. You want to go home so that this will end as soon as possible. But you still don’t want to pay more, because it’s just text and you don’t even understand why individual performers ask for such money. Let's figure out how much copywriting actually costs and why the quality of content directly depends on the price for the work.

What is the cost of copywriting per 1000 characters?

From a bunch of factors. And the point here is not at all that one person writes poorly and another writes well. It all depends on the work scheme, professionalism, assessment of one’s own abilities and the approach of a particular performer. The less a person asks for a job, the less responsibly he treats it and the faster he tries to get rid of it. Therefore, if you want to get a great blog article or home page text, but don’t want to pay money for it, then with a 90% probability you will get something completely opposite. It's like with Aliexpress. You can order a gray smartphone, which costs twice as much in the store, but no one, no one at all, can guarantee that it will work as it should.

Prices for copywriting depend on the artist himself. Usually taken into account:

Time spent on ordering.
Experience.
Positive reviews.
Assessing your own genius.

The dependence is direct. The more work a person puts into his own development and into a specific order, the more money he asks for for his work.

Let's look at two conditional examples (prices are also conditional). Let’s say we have two copywriters with different prices: “cheap” Danil charges 80 rubles per 1000 characters, and Semyon’s price is 300-400 rubles per thousand. Both receive the same order - to write a blog article about self-learning English. The result will look something like this.

Danil: copyright with a price of 80 rubles per 1000 characters

“I wrote everything, look, X thousand characters, as agreed. Well, yes, I was delayed for a couple of days and didn’t respond to messages, but that’s all because my computer broke down. Uniqueness 100%, water content according to “Advego” 75%, nausea within 8%.”

Most likely, the client just read a rewrite of the first article that came up in the search results, and it was not of very high quality at that.

Surely the article begins with the passage “in the modern world, English is the main means of international communication”, uniqueness is achieved by inserting some wild constructions and sentences about nothing, and nausea is confused by replacing “English” with clichés from provincial newspapers of the 90s. Danil needs to submit the order. So he tries his best.

And formally there is no reason to complain - everything is OK with the numbers. For Danil, technical indicators are enemies that need to be fought. He doesn't think that the million introductory constructions make the article difficult to read. Doesn’t think that there is enough useful information in each paragraph for a maximum of two sentences. Instead, he criticizes the customer, Advego and the whole world because they limit his flight of thought and do not allow him to insert some hackneyed expression for the sake of elegance and “liveness” of the text.

Plus, Danil will never worry about completing the work, because it’s time, and time is money. He has five more similar texts that need to be completed by Friday morning. Write the footcloth in 14-point Times New Roman font, as written in the coursework manual, highlight the title in bold and go ahead, submit it.

And when it comes to edits, Danil will go into severe negativity, he knows better. Reluctantly, he will correct what is required and go to complain about inadequate clients who devalue his work and do not recognize the author’s genius.

Semyon: copywriting costs 300-400 rubles per 1000 characters

“I wrote the article. The information from the brief that you filled out was not enough, so I additionally went through several sources. We had to look even deeper into the controversial issues: crawl through user comments and study the opinions of the teachers themselves. I divided the article into three large thematic blocks, each with 2-3 subheadings, paragraphs no more than 7-10 lines. At the end, he provided a list of useful materials and made preparations for linking with other articles on the blog.”

Semyon has a completely different approach, he doesn’t need to collect ten orders for every day, just 2-3 are enough. This means that he has time and he devotes it to you:

Draws up a brief that needs to be filled out and delves into your business;
Understands the topic of the article;
Edits the text: clears it of debris and water, intelligently optimizes it for search engines;
Prepares the article and takes care of future readers.

For Semyon, more wateriness in the text means that there is something superfluous in the article and it could be done better. He will not silently make changes, and, conversely, he will not violently prove that he is right. If you don't like something, he will ask what it is and why. And then he will try to explain his decision and come to a compromise.

Semyon will not merge either - his reputation is more valuable. If he fails to submit the text on time, he will write about it in advance.

Let's summarize

How much to pay for copywriting is one question, but whether you should trust it to performers with a minimum price of 1000 characters is another. And you need to answer both of them yourself, because only you set goals for your business and a specific page on the site. If you want your blog to convert visitors into clients, then the content there must be appropriate: high-quality, useful and adapted to the target audience. If you just need a blog, then there is no point in spending money on content, just as there is no point in the blog itself. In the case of ordinary “selling” pages, the gap in the quality of texts is felt even more strongly.

In general, thousand signs are not everything

Some authors completely abandon the model of payment per thousand characters of text and work “page by page”, because writing text in isolation from the rest of the site is not always correct. Such performers think through everything down to the smallest detail: they develop a structure, think through options for presenting information, do competent SEO optimization, layout and even think about the design of the whole thing. The prices for such copywriting are much higher, because it takes a lot of time and labor to complete the work. But the result is a finished product that requires almost no finishing.

Okay, how much does it cost to write a good article for a website?

Depends on your capabilities and skill of the performer. Balance can always be found. If you don’t want to pay several thousand rubles for an article, take the trouble and look for a good copywriter in the “more expensive than average, but not much” segment. They exist, but there are few of them and they quickly realize that they can ask for more for the work.

What about the price of SEO copywriting?

If you need good text for the main page, get ready. You will either have to pay a lot of money or deal with a headache. Some authors believe that just texts and optimized texts are different things. Therefore, they automatically add almost 100% to the cost of the work, although in fact it takes the same amount of time and effort. The only difference is that the copywriter is limited in the flight of his thoughts and he has to enter these damn keys.

How much does it cost to fill the entire site?

Quality - a lot, just random - not very much. Here everything again depends on the specific copywriter. If you work with performers who charge less than 100 rubles per thousand characters, then filling the entire site will not be very expensive. But if you take the matter seriously and hire a smart specialist with a price tag of 300 rubles per thousand, then for the same money you will get a maximum of a couple of pages. There is a difference and it is in the quality of the content.

As in any other case, the cost of a copywriter’s services depends on the level of the specialist - a beginner will ask two to three times less money for 1000 characters than an experienced and knowledgeable specialist. At the same time, the difference in the quality of work is simply huge and the principle “why pay more” does not work here at all. Don’t think that no one needs texts on the site, get this idea out of your head now. Firstly, they are read, so the texts must be understandable and interesting. Secondly, a “cheap” copywriter will simply write a text (even if it’s a good one), while an “expensive” one will think through everything for you and produce a working product, ready for placement. Thirdly, inexpensive specialists often lack knowledge and skills, so you can forget about normal SEO optimization - you will either get text for robots, or something readable, but with crookedly entered keys.

Since most users still don’t read more than three or four paragraphs, I decided, as an experiment, to try writing posts of 1000-1100 characters (with spaces).
The matter is quite complicated, since it is not easy to fit a complete thought into such a volume. But I hope that I will gradually get better at it.
But if you offer a post of only 1000 characters, they may somehow misunderstand, therefore, for testing, I decided to offer three different posts at once of the above size, but on a topic suitable for this community.

1034 signs about the collapse of the Russian economy

A rather rare and paradoxical situation has arisen. Quite a large number of people in our country stubbornly talk about the complete collapse of the Russian economy. At the same time, they categorically do not recognize any statistical data offered by the official authorities, and refer either to some opposition sources or to information from abroad as the most objective.
As for opposition sources, they cannot inspire confidence for one simple reason - most often information is given out by people who, in principle, are not capable of possessing it.
It is easy to understand the reluctance to trust official sources after so many years of Soviet Power.
Therefore, the opinion of foreigners can be considered according to the principle “from the outside we know better.”
But a study of foreign sources shows that, in their opinion, the Russian economy is not falling apart, but is growing much faster than others. And the very fact that they started borrowing money from us speaks volumes. I don’t remember anything from our history that Europe has borrowed money from us before.

The collapse of the auto industry is a favorite topic of many.
Although, in my opinion, there is one deadly argument against such a statement - these are gigantic traffic jams on the roads of our cities. A simple example. I live on the outskirts of the city, and our street is actually a dead end - there seems to be nowhere for strong traffic to come from, since it is inconvenient as a transit route. Well, since the place where I live is already the very edge, then for us, five years ago, it was in the order of things not to even try to catch a car in order to drive somewhere. To exaggerate, one could say that one could go to sleep in the middle of the roadway without the risk of being crushed.
Yesterday my daughter-in-law complained that she drove about forty minutes to work and was more than half an hour late due to traffic jams. As you already understood, she probably works nearby, and you can walk to her work in about ten minutes.
I just don’t understand, if our auto industry is collapsing, then how do we get so many cars? Maybe this is because there are too many factories in our country producing these same cars?

1078 signs of professionalism

We now like to talk about our professionalism. The guy who is doing renovations in my apartment likes to say: “Well, you hired a professional!” I don’t argue with him, mentally figuring that he won’t mess things up too much, and I’ll quickly fix the little things for him later.
It seems to me that in recent years we have begun to confuse professionalism and professionalism. Today, many people confuse the concept of professionalism with the level of payment. I’m supposedly such a great professional that they pay me ten thousand dollars.
Although it is not at all clear how this is connected.
A professional is someone who knows how to do something better than others. Many people play football. But those who can do it better than others should be sent to the World Championships. And as recent experience has shown, putting together the highest paid players together with an equally highly paid coach will only throw money down the drain.
Many people have some basic knowledge of treating illnesses and injuries, but serious health problems should be dealt with by Doctors. But a doctor is determined by his ability to treat people, and not by how much he earns per year or month.

Many, especially novice bloggers and web masters, often ask questions: how long to write articles, what is better for long texts of articles or short articles, what should be the optimal number of characters or symbols in an article. Different sources cover this topic differently, and today we will try to find out who is right, how long articles differ from short ones, and what length of texts should be followed when writing articles so that search engines treat them most favorably.

Optimal length of articles: yes or no?

In general, the length of article texts is a relative concept, and especially their optimal length, since it will and should be different depending on the type and subject of the resource. Ask why?

In order for you to understand my answer, you need to decide which article is good from our point of view. Naturally you will say: one in which you can find a clear and complete answer to the question posed. But there are different questions, you can simply ask where to buy seasonal shoes at discounts or high-quality and inexpensive moccasins, and just a few lines with the store address, a simple link to a shoe website, or a full detailed review of this store will be considered a sufficient complete answer. shoes

That is the main thing is not the length of the text or the number of characters, but its quality and essence. This main principle should be used to determine how long articles should be written.

Each topic and type of site will also have a completely different length of articles; for example, for news sites it is not long in most cases, and a site containing, for example, instructions for installing or setting up any units is unthinkable without long descriptions and many pictures with images of specific actions.

Optimal number of characters in an article - opinions are divided

And yet, what average amount of text (characters in the text) should an average article on an average site contain? There are different opinions on this matter:

Some say that on average 250 words are considered optimal. Or, according to another criterion, 1000 characters (my personal opinion is that this should be the minimum size of an article, because articles 500 characters long should not even be considered articles)
Others believe that articles on websites should not be too long and consist of no more than 2000 - 2500 characters
Still others confidently claim that the optimal length of an article is about 3000 characters.
And one person wrote that the optimal text length would be in the range from 1000 to 2000 words. Not symbols - words, mind you!

And I agree with all of them to some extent, because the main thing is that the text of the article not only corresponds to its title, but also reveals it completely.
You can write a short article on a broad topic, providing it with links to additional sources, or you can include all the information in its entirety and both options will be correct and provide a complete answer on the topic.

What is better: long or short articles?

Rumors that long articles are poorly indexed by search engines are pure lies, search engines perfectly index pages of several tens of thousands of characters, so you should not be afraid of long texts of articles, but the fact that articles that are too long, consisting of 4000 - 5000 The characters are generally difficult to read, I partially disagree.

I believe that articles are too long and contain too much water inconvenient and tiring to read, but interesting, well and competently written, read in one breath.

There is also an opinion, with which I completely agree, that articles that are too short are still somewhat inferior to longer texts, so it is not worth publishing articles on the site with less than 1000 characters. You don’t have to look far for real examples confirming this fact: since I started writing articles 5-9 thousand characters long, the number of visitors to my blog has increased several times, and just recently I reached .

Another real example: Dmitry’s blog (KtoNaNovenkogo.ru), by the way, it was he who wrote about the optimal article length of 2000 words. He himself adheres to this very tactic, and look at the number of visitors to his blog (17,500), the recommendation works!

Why longer articles are better than short ones

Many optimizers prefer short articles and use the argument that in a long article it is difficult to calculate the necessary content, and this is true, but only if you are promoting only one request. If your goal is a blog, then each article should include several low-frequency queries, and accordingly, the longer it is, the more different positions it will occupy in the search.

Of course, you shouldn’t overdo it, you should always remember that you write for people and not for search bots, although without their help people won’t know about your creations.

If you are planning to write an article only for a specific request, you can find out the required keyword density and the optimal number of characters by comparing this data from competitors’ articles that are currently in the top of Yandex and Google, using the free online service at the link above.

The article contains answers to several of the most common questions that arise both before ordering a text writing service for a website, and in the process of working on it.

1. How much text is needed for the site?

The optimal amount of text for the main page of a seller’s website is 1500-2000 characters. Long texts on selling websites, even if they are very good in content, are not read. Everything should be short and to the point.

To describe services, delivery conditions, information about the company and other internal pages of the site, we recommend texts of 1000-1500 characters.

A small description of 500 characters is suitable for a product card.

Information articles – 3000-10000 characters.

We have given general recommendations (average data) that you can follow. Take into account the specifics of your business, analyze the target audience, competitor sites that are in the top search results, or only then determine the optimal volume.

4. Will the written text be unique? How can I check this?

All texts prepared by us will be 100% unique. You can check this, for example, using the services text.ru, content-watch.ru.

We had an article on how to check the uniqueness of a text.

5. What is text nausea?

Nausea includes such indicators as page spam, the frequency of occurrence of keywords and the level of their density in the text.

The following values are considered to be the norm: no more than 8% for the page as a whole, in text not yet posted on the site - no more than 11%. If the text is spammed and its nausea exceeds the permissible level, you risk being sanctioned by search engines.

6. How many keywords should there be in the text?

7. You used 3-4 keywords in the text for the main page, is it possible to add a few more? After all, the more the merrier!

Depending on the frequency, one key query requires a text of at least 500 characters. By writing a text of 1500-2000 characters, we can promote the page using 3-4 keywords.

Adding more queries is not recommended; search engines will consider such text to be spammy. And in the end, you will get the completely opposite result from promotion.

It’s better to make several pages available for indexing, and promote 3-4 keys on each.

8. What are Title and Description? Will they be visible to site visitors?

The Title tag is the title of the page, the Description meta tag is its brief description. The Title will be visible to users in the browser header, as well as in search results as a link to your site.

Description can be shown as a snippet in search results. We wrote more about these tags in this article.

On the page itself for which we will develop the text, users will not see the Title and Description tags.

9. Why make lists and tables in the text? Is it possible to place the text you wrote in one continuous block?

The text should not only be optimized, but convenient and attractive to the user. Small paragraphs, bulleted lists, tables, headings help to correctly place semantic accents. Such texts are both easier and more enjoyable to read.

10. Is it possible to place hidden text on the site?

Under no circumstances should you place hidden text on the site; this is a direct way to fall under the Yandex filter.

His position on this matter is clear:

11. How to check the quality of the text you write?

You can check the quality of the text using such parameters as uniqueness, spaminess (nausea), spelling, presence of a clear and understandable structure, and compliance of the information presented in the text with reality.

12. How to track the effect of posting new text on the site?

You can evaluate the effectiveness of a text in different ways:

ask the opinion of the target audience,
track user behavior using Yandex.Metrica data,
make a cross-section of positions for queries used in the text and observe the dynamics,
calculate the conversion and compare the results, for example, a month before posting the text and a month later.

We recently wrote in detail about how to make such an assessment.

Do you have any more questions about the texts? Ask your copywriter, he will be happy to advise you.

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In most cases, copywriters and copywriting studios measure the amount of their work in characters. Typically, work is priced with or without spaces. this was no exception.

Why is 1000 characters convenient?

Using such a unit of measurement is quite convenient for several reasons:

ease of calculating the cost of work;
ease of assessing the amount of work on your order;
universality, since such a unit of measurement is constantly used, including by services for checking the uniqueness of texts.

How much is 1000 characters?

Our studio quite often faces a similar question, so let’s figure out what such a volume is. In this publication we will consider the volume in without spaces.

The text of 1000 characters is:

Half an A4 sheet filled with text in standard Times New Roman font, 12 pt.

About 150 - 160 words.

How to check text volume?

You can use several methods to check the volume of text. For example, Microsoft Word. The program allows you to view the volume of both the entire text and a specific part. To do this, you need to select the desired text or section of it and click on the “Number of words” button in the lower left corner. In the window that opens, you can see such indicators as the number of words, the volume of characters with and without spaces, the number of lines and paragraphs.

You can also check the volume of characters using online services: text.ru, advego and others. To do this, just fill in the desired text in the text checking window, under which you can see the amount of text in characters.

Text of 1000 characters, a lot or a little?

No less important is the question of the volume of text. The main recommendation when choosing, of course, is the type of text - article, note, product description, etc. It is worth noting that The ideal length for an article is 2000 - 3000 characters without spaces. This number of characters is considered convenient for reading and allows you to maximize the topic and, in addition, makes it possible to use 4 - 5 keywords, which is important for. In its turn, product description 2000 or more characters will look very strange and not very attractive to the buyer. In this case, it is considered ideal 500 - 1000 characters depending on the length of the list of product characteristics.

Other text volumes

The following text volumes are often used in copywriting:

1500 characters – a little less than ¾ of a page;
2000 characters – ¾ page;
2500 characters – 1 page;
3000 characters – 1 ¼ pages.

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