Tips on age-related makeup and techniques. Age makeup makeup after 45 years

With age, the skin becomes less elastic, wrinkles appear, the oval of the face changes, and its color becomes duller. With the help of cosmetics you can enhance these signs or hide them. In this article we will talk about how to properly do makeup after 40 that makes you look younger and what mistakes to avoid.

Makeup after forty years should be discreet, neat and thoughtful. You need to know which products will make your image look older, and which, on the contrary, will refresh it. When applying makeup, try to keep the following tips in mind:

  • Use only high-quality cosmetics that will not smudge or smear.
  • Apply light foundations and powders, and avoid heavy, oily foundations.
  • Give preference to natural peach, olive, beige shades with a matte texture. Shiny, bright, pink tones in makeup should be avoided. Ideal daytime makeup for those over forty - ;
  • Eyebrows should not be too thin or thick. The width should be natural.
  • All lines when lining your eyes or lips need to be shaded.
  • Use sun protection creams or foundations with SPF greater than 30 at any time of the year.

Read also about which haircuts make you look younger

Makeup after 40 that makes you look younger, step by step

Before applying makeup, you should cleanse your skin and lubricate it with moisturizer, wait 10-15 minutes and blot off any remaining residue with a napkin. Make up is best done in the following order:

1. Create the right coverage

After preparing the skin, you need to correct imperfections: bags and dark circles under the eyes, prominent blood vessels. These imperfections are well masked with concealer. Reddish shades can be removed with a greenish or yellowish corrector.

The next stage is applying foundation or powder, the texture of which should not be too dense. It is better to choose a coating that is a little lighter than the natural shade of the skin, then it will look more youthful and radiant. At the age of 40, foundations with a lifting effect help to refresh and rejuvenate the face.

Applying blush in natural shades to the cheekbones, nose and forehead will add color and definition to the face. You shouldn’t give them up, as your skin looks paler with age, and with blush it will look healthier.

If you highlight the inner corners of the eyes, the upper points of the cheekbones with a highlighter and draw thin lines under the eyebrows with it, this will refresh the face and make it radiant, giving it a sculptural appearance. How to use this tool and how to choose it is described.

2. Emphasize eyebrows

With age, eyebrows thin and look expressionless, so they need to be emphasized with a pencil. To do this, choose a color that matches the natural one or half a tone darker, and tint it with neat strokes. It is advisable to give the eyebrows a curve; this will make the look more expressive and visually raise the eyelid.

3. Paint your eyes

To make your eyes look young, you should not paint them too brightly; all lines should be well shaded. Liquid shadows, shiny and pearlescent shades should be avoided. For eyelid makeup, it is worth choosing several shades of the same color scheme: for example, for blue or gray eyes, a palette from light gray to graphite color is suitable.

Anti-aging eye makeup for a woman over 40 years old can be done in this order:

  1. We cover the area of ​​the moving eyelid with matte ivory-colored shadows;
  2. Use gray or sand color to highlight the area above the fold. This technique allows you to disguise a drooping eyelid;
  3. Using a pencil or dark shadows, make a line on the upper eyelid, slightly raising it at the upper edge.;
  4. We paint eyelashes.

4. Lips

If you scrub your lips with a scrub and lubricate them with cream before applying cosmetics, the lipstick will lie smoother and will not crease. After this, we outline the lips with eyeliner, without going beyond the natural border, shade it and apply lipstick or gloss in two layers (it is better to use it in the evening).

Makeup mistakes that age a woman after 40, photo

Let's look at examples of what mistakes you shouldn't make in makeup to look younger.

Use tips for applying anti-aging makeup, and you will always be able to highlight your strengths and look younger than your age.

How beautiful and well-groomed a woman is depends not on her age, but on her ability and desire to take care of herself. Not everyone is gifted with an advantageous appearance by nature, but in youth, purely natural data helps out - delicate elastic skin, hair and nails that have not yet suffered from risky experiments

The age after 40 is a time when beauty does not depend on what nature gave you, but on what you can do for yourself to look better. The period of bold experiments is over, the focus is on making a natural, healthy look part of the everyday look. What is held in high esteem is not flashiness, but elegant restraint, not reckless adherence to fashion, but the choice of high-quality decorative and medicinal cosmetics.

It will take patience, experience and self-respect to master the art of makeup that is appropriate for adulthood. Now there are many means to avoid the early appearance of signs of skin aging, on the one hand, and to hide those imperfections that inevitably appear with age, on the other. Anti-aging makeup plays a significant role in this.


Benefits and Features

To choose the right cosmetics, you need to know the features of makeup after the age of 40. First of all, all products must be of high quality and hypoallergenic, since the skin no longer recovers as quickly as it did at 20 years old. Makeup after 40, which makes you look younger, is based on the following rules:

  • A lighter foundation will help restore the fresh and radiant appearance lost with age to your skin. The cream should be lighter than the usual product, as a rule, by 1 tone. The light texture will help distribute it more evenly. The cream must have a water base and a high SPF factor. Another trick is to use a reflective foundation to compensate for the lost natural radiance of the skin. It is advisable to use a greenish-colored corrective product underneath, which will help hide dilated blood vessels.
  • Blush should be chosen in a delicate natural shade: beige, light pink, but not bronze. It is better to choose creamy blush, thanks to which the skin will receive additional moisture.
  • It is better to use loose powder. It masks wrinkles well and dulls oily shine.


  • The shadows should also be lighter and less greasy than before. Too bright colors, on the one hand, attract attention, on the other hand, they reveal fine wrinkles and eye fatigue. Light golden or silver shades refresh the face quite well. Purple or blue colors will play a cruel joke on you, emphasizing the dark circles around the eyes. Chocolate or red tones will make your eyes look sore. Flashy pearlescent shadows and sparkles will look sloppy.
  • It is advisable to use mascara, eyeliner and pencil in ash or coffee color. When applying, blend them well, this will help make the look deeper. Color the lower eyelashes only at the outer corners of the eyes by about a third.
  • Don't get carried away with plucking your eyebrows. It’s enough just to adjust their shape. The eyebrow thickness should be medium. The outer edges of the eyebrows should be at or slightly above the corners of the eyes to prevent a sad expression.
  • Before applying lipstick, carefully draw the outline of your lips with a pencil. The pencil should be only slightly darker than the lipstick.
  • Makeup should be applied in ascending lines, to avoid a dull looking face.




The advantages of such makeup are that in addition to the decorative and corrective effect, anti-aging cosmetics improve the condition of the skin, are more comfortable to use and allow you to create an elegant look with effective means. Calm colors make anti-aging makeup ideal for business style. Correctly placed accents will make it quite expressive also as an evening make-up.

Types of make-up

The technique of creating the perfect makeup may seem difficult, but the result is usually worth all the effort. Everyday makeup solves 2 main tasks: it corrects or disguises skin imperfections that appear with age and creates a gentle, calm image.



Correctly applied daytime makeup will help a woman look fresh and younger every day, add a natural glow to her skin, and correctly place accents in the image that a woman creates for herself.

Daytime make-up is distinguished by restraint and apparent simplicity, hiding careful work on the appearance. Calm matte tones do not emphasize individual details, but create the feeling of a healthy, radiant face, skillfully illuminated by the play of light and shadow. It is necessary to apply daytime makeup in very good lighting in order to adjust its brightness and compatibility of shades.



Evening makeup is also distinguished by restraint. It should not be overloaded with flashy shades and excess details. Expressiveness is created by choosing its main range - warm, gentle tones. However, in the evening a woman can allow herself to appear brighter and more solemn than in the daytime.

The overall tone of the makeup is chosen in accordance with the color of the hair and eyes. Blondes will look attractive and mysterious if they choose purple, deep blue or silver tones. Warm brown tones suit brunettes with dark skin tones well. Brown hair is refreshed by olive and coffee shades.

The range of evening makeup should not be overly bright. At the same time, monotonous faded colors will not decorate a woman. The right choice is somewhere in the middle.



For the full effect, evening make-up should be applied after using products with a lifting effect, for example, a special mask for mature skin.

How to choose cosmetics?

When choosing cosmetics for 45-year-old women, you should stick to the golden mean and give preference to quality products with a moisturizing and firming effect on the one hand, and matte pastel colors on the other. With age, the range of products whose main function is to correct skin imperfections (correctors, concealers, special foundations) expands. They not only help you look younger, but also have a positive effect on your skin, slowing down its aging.




The choice of cosmetics in adulthood should be carefully thought out. A fashion brand will not always be the best option for you. It is important that it is suitable for your skin type, does not cause irritation and that you like it.

The trick to anti-aging makeup is to choose the right shade and texture of cosmetics. Natural range, lack of excess shine, creamy texture and moisturizing components - these are the main characteristics of age-related cosmetics.

If at the age of 40 it is still possible to hide minor imperfections in appearance with the help of foundation and concealer, at the age of 48 this task cannot be solved so easily. It is necessary to use masks with a tightening effect, a set of special anti-aging products, adjust your diet by excluding fatty and sweet foods, and drink more clean water.




At home, with experience and patience, some shortcomings can be smoothed out without resorting to radical means. For example, with drooping eyelids, using a light shade of eyeshadow as the main background and a darker shade to highlight the crease area and outer corner of the eye will help. As at any age, you should not apply shadows in too thick a layer: they roll down, get caught in folds and give the impression of sloppiness.

Applying mascara in a thick layer that sticks the eyelashes together is also not recommended. If you line your upper eyelid with a dark gray or chocolate-colored pencil along a line ascending to the outer corner, you can visually lift the upper eyelid.

The inner corners of the eyes can be highlighted with a transparent base. Using matte shadows in a light pastel shade applied below the eyebrows, you can restore expressiveness and freshness to this area of ​​the face. You should not apply dark brown or purple shadows to the upper eyelids - the look becomes heavy, and the overall impression becomes painful.


How to apply it correctly?

In an effort to create their ideal image, women over 40 apply anti-aging makeup step by step, following the following rules:

  • You need to do makeup only after cleansing and moisturizing the skin with special 40+ products, preferably using toner, anti-aging cream or tightening mask;
  • all products used at the preparatory stage must be completely absorbed;
  • the translucent foundation should be evenly and thinly distributed over the skin of the face;
  • pigment spots and blood vessels should be masked with a corrector;
  • foundation should be applied in even, short strokes;


  • if the skin of your hands and face is warm, the cream will lie smoother;
  • small wrinkles and circles under the eyes can be disguised with concealer;
  • the result obtained is fixed with loose powder;
  • the prominent part of the cheekbones is shaded with a delicate cream blush;
  • light shadows of pastel shades should be applied to the upper eyelids; use a darker tone to highlight the area above the crease of the eyelid, which will help make the look more expressive;


  • the upper eyelid must be emphasized with ash-gray arrows, raising the line at the outer corner;
  • Tint your eyelashes with dark gray or brown mascara using a curling brush;
  • outline your lips with a contour pencil along their natural boundaries;
  • apply matte lipstick in 2 layers; if it's everyday makeup, you can use glitter.


The choice of color scheme is determined not only by taste, but also by eye and hair color. When it comes to shadows, the expressiveness of the eyes is achieved due to some difference between the color of the iris and the tone of the shadows themselves. For example, light turquoise and golden shades can show all the beauty of brown eyes. Blue and lilac shadows look natural and fresh on those with light eyes and skin. Brunettes look quite expressive without shadows.

The right color for blondes with dark eyes is bronze or beige.


Secrets of makeup artists

Makeup artists know many secrets of how to visually rejuvenate the face, even if the signs of age are quite noticeable. Makeup is applied in stages, and anti-aging and decorative products should complement each other.

A spectacular make-up for a woman of forty is possible - we will reveal all the subtleties

When a woman reaches a certain age, she has to take better care of herself. The structure of the skin changes, age-related changes appear. Therefore, proper facial care comes to the fore - these include special cosmetic series for those who have crossed the 40-year mark, and various anti-aging procedures, but it is not unimportant what kind of makeup for a 40-year-old woman will be correct.

After all, knowing all the subtleties of its application, you can emphasize your advantages and hide your flaws, as well as prolong your youth.

So, let's figure out how to choose the right cosmetics when it is appropriate to make up with arrows, which is suitable for blue or brown eyes.

Proper preparation for makeup is the key to a woman’s success

Before starting the make-up itself, it is important to prepare the skin, achieve its perfectly even shade, which is especially important when applying daytime makeup.

Masking the circles. What is the main problem of 40 year old women? These are blue bags and circles under the eyes, so it is necessary to reduce them to a minimum. To do this, you should arm yourself with a corrector and use it for problem areas. There is a basic rule that will help you choose the right concealer - choose a light yellow shade if the circles under your eyes are reddish in color, and use pink and peach tones when covering up blue circles.

Another great tip is that if you are 40 years old and have red spider veins around your eyes, you can disguise them with a green-tinged concealer. For makeup after forty years, you can use a concealer that has a lifting effect; it will wonderfully tighten the skin and disguise problem areas.

Choosing a makeup base for a woman over 40 years old. Mature skin needs hydration, so the base must have a moisturizing effect. An anti-wrinkle cream with an intense moisturizing effect is suitable for the eyes.

Choosing a foundation. For a woman over 40 years old, it is important for her makeup to look perfect and to choose the right shade of foundation. Ideally, it matches your natural skin tone or is a little lighter. Give preference to water-based formulations; they have a lighter consistency and look more natural when applied.

Creating a spectacular make up - sharing secrets

So, we figured out which basic makeup products a 40-year-old woman should prefer. It should also be taken into account that there is a specific technique for applying makeup for a woman. Therefore, if you want to create a modern, high-quality make-up, regardless of whether it is evening or daytime, you should follow the rule - a minimum of cosmetics and an optimal color scheme. The entire application technique boils down to the following:

  • You should first clean and moisturize the skin with products that correspond to the type of dermis and the age of the woman
  • Using a brush, apply the corrector under the eyes and on the entire upper eyelid, visually lifting the tip of the eyelid with the corrector
  • Use corrector to smooth out the contour of the lips, shading wrinkles
  • apply the foundation with a sponge with light movements, trying to evenly distribute the tone; it is better to use loose powder
  • Next up are the shadows. For blue, brown, green eyes it is better to use soft shades (brown, peach, cream); women after forty should abandon “flashy” colors. You can line your eyes with thin arrows; with them, daytime and evening makeup will look fresh, but avoid black eyeliner; it’s better to draw arrows with a thin pencil.
  • Apply a little mascara to your eyelashes
  • A little blush using soft shades
  • The finishing touch is lipstick. Contour pencil - close to the natural color of the lips.
  • It is important to use a minimum amount of corrective products, as their excess will only highlight skin imperfections. Pearlescent shadows are not suitable; satin shadows are better; they look impressive on both brown and blue eyes, and are also suitable for green-eyed ladies.

    Day or evening - we also take into account the features

    Forget about good lighting when applying daytime makeup. It is better for women over forty to apply this everyday make-up near a window. The light will evenly illuminate your face, so you can easily control the brightness of your makeup. Do not paint your eyes with wide arrows, this is not appropriate during the day, it is better to use natural shadows in pastel colors. For blue eyes, light beige and warm brown shadows are suitable. Those with brown eyes can use all shades of brown.

    Proper evening makeup allows a woman to use richer and deeper shades.

    For blue, brown or green eyes after forty, use gray, pale blue, beige or café au lait shades.

    Please note that eye shadow for any eye color, both blue and brown, should be pastel shades. To create evening makeup, you can use arrows, but it is better to line them with a soft pencil.

    A woman is beautiful at any age in her own way; properly done makeup can only highlight her natural beauty. After 45 years, along with charm and elegance, natural age-related changes appear.

    And, of course, one of the main tasks of a woman is solving the issue of slowing down the aging process of the skin. To do this, you need to use high-quality anti-aging care products that help you look great. When creating makeup, this statement is also true - decorative cosmetics should be selected in accordance with the changing needs of the skin.

    The epidermis loses density and elasticity, wrinkles appear and the skin on the face begins to sag, which means makeup should visually “raise” the drooping eyelid and drooping corners of the lips. At the same time, we should not forget about the following point: for those who have crossed the threshold of 40 years, it is important to maintain an optimal balance of skin moisture, which means that cosmetics should be chosen mainly from the moisturizing series.


    Also, after a certain age, some makeup techniques and color palettes become inappropriate. Bright makeup, acceptable at 20-25 years old, will look at least provocative by the age of 45. Also, an excessive passion for rich dark tones in this age category will have the opposite effect - it will age a woman instead of making her younger.

    Despite the existing universal rules for applying anti-aging make-up, individual features of appearance should be taken into account to create the perfect image.

    Important points of anti-aging makeup

    You can get a rejuvenating effect without visiting a cosmetologist; for this you need to make the right accents. Those women who want to look younger than their age should not completely give up makeup. High-quality decorative cosmetics and a calm, natural range of colors will help create a sophisticated and elegant look, typical for ladies in adulthood.


    To avoid looking older, women over 45 should avoid the following:

    • A thick foundation with mattifying properties: it will create an unnatural mask on the surface of the skin and highlight all wrinkles.
    • Shining pearlescent shadows are highly not recommended; they should not even be used for evening makeup.
    • You should avoid dark shades of lipstick; they will not make you younger; on the contrary, they will visually age you.
    • Before applying lipstick, you need to outline the contour using a wax-based pencil, this will not allow the lipstick to spread and fill in small wrinkles near the lips.
    • Women after 45 years of age should perfectly master the art of chiaroscuro - with the help of lighter and darker shades of decorative cosmetics, you can give the face the sculptural nature inherent in youth.
    • Particular attention should be paid to the shape of the eyebrows; there should be no small thin threads, as well as thick, very wide eyebrows. It is recommended to give them a slightly curved appearance - to “open” the eye.
    • Any contrasting colors can also make it look older.

    A few makeup rules for women 45+

    Natural beauty for every day

    Properly done daytime makeup never catches the eye and looks very natural.

    To implement it, you can choose a color palette taking into account the color of your eyes, or you can use calm nude shades that suit almost everyone. The most universal are all shades of brown.

    The step-by-step instructions for creating makeup for a 45-year-old woman can also be used when it is necessary to do evening makeup. To do this, you should only slightly modify it: take darker eye shadow, draw arrows and apply black mascara to your eyelashes.


    To do daytime makeup for women over 45 years old, you need to follow these steps:

    • Cleanse your face with milk or another mild cleanser.
    • Wipe your face with toner or micellar water.
    • Apply moisturizer or BB cream to your face.
    • Even out your complexion using a light foundation with moisturizing properties, ideally it should contain reflective particles to create the effect of a natural glow on your face.
    • Apply concealer to the area under the eyes and gently spread it over the skin with your fingers.
    • If necessary, dust your face with loose powder. After 45 years, wrinkles become more and more noticeable on the face; it is not recommended to use powder under the eyes, so as not to make these age-related changes on the skin even more expressive.

    • Smile, highlight your cheekbones with blush in a calm peach or beige shade. It is recommended to use a cream-based blush; it will spread evenly over the skin and give it additional radiance.
    • Using a dark pencil, draw the eyebrows with small strokes and comb them with a stiff brush, evenly distributing the color. If desired, you can fill the gap between the hairs with the help of shadows.
    • Apply an eyeshadow base to the entire upper eyelid, preferably using a product with a yellow tint, this will help disguise the redness of the skin.
    • Cover the moving eyelid with light beige shadows, highlight the fold and the area above it with satin shadows several tones darker than the main color. If done correctly, this technique will help solve the problem of the impending century.
    • Using a brush with short beveled bristles, use black matte shadows to highlight the upper and lower eyelids, filling the interlash space. For the upper eyelashes, this can be done from below without closing the eyes. Closer to the outer corner of the eyes, the line may thicken a little and go up to “open” the eye.

    • Using a soft beige pencil, draw the mucous membrane of the lower eyelid.
    • Use white pearlescent shadows to highlight the inner corner of the eyes and under the eyebrows; this technique is especially useful for makeup of small eyes, as it visually enlarges them.
    • Curl your eyelashes and paint them with brown or graphite mascara.
    • Outline your lips with a pencil to match your lipstick or a little lighter, then apply lipstick twice, dabbing the first layer with a napkin.

    Lipstick after 40 years, like all makeup in general, can be a godsend for many ladies. After all, if chosen correctly thanks to the tricks of professional makeup artists, it can significantly reduce a woman’s number of years. Due to age-related changes in the circulatory system and the health of a woman over 40, skin color requires adjustment over the years. The faces of young girls and boys have a natural pink blush, while adults, on the contrary, have some pallor and dullness of the skin. Lipstick after 40, or rather its color on the lips, undergoes changes with advancing age. Here it is important to take advantage of the advice and recommendations of the masters so that the image is impeccable. Modern cosmetic skin care products can briefly delay the aging process, as nature takes its toll over time.

    How to help a forty-five-year-old woman maintain her youth? How to do everything possible so that the skin of your face and lips does not show your age? You can look good regardless of age. The main thing remains the ability to use cosmetics correctly. A woman 40-45 years old has to spend more time on makeup than a young girl. Their youth and beauty are natural. And the brightness of the decorative colors they use attracts the attention of others. They can easily go out without makeup. It’s completely different with women for... Carelessness in makeup or its absence will emphasize the years. How to choose lipstick for a woman over 40

    Secrets of applying cosmetics

      • Women over 40 - 45 years old should use cosmetics from well-known companies, where the composition and ingredients of any cosmetic product are tested in high-tech laboratories;
      • It is advisable to apply blush of natural colors on the protruding area of ​​the cheekbones, as this will add naturalness and naturalness;
    • The vascular network on the face can be hidden with the help of skillfully applied foundation;
    • The color of the shadows should be light, discreet, so as not to emphasize or pay attention to the wrinkles that first appear in the eye area;
    • lipstick is used together with a contour pencil, which should be a shade darker. Before applying color to your lips, it is advisable to correct their contour.

    When applying age-related makeup, the question often arises: what hair color to choose after 40 years? Stylists will skillfully and individually select the shade of your hair, using techniques of highlighting, blonding, and so on, to cover the gray hair that appears at this age.

    Secrets of using lipstick

    Women aged 40-45, unlike young girls, should be very restrained in cosmetics. You need to forget about too bright and very dull lipstick tones. The right color will highlight your femininity and ability to use all kinds of beauty secrets. Warm neutral tones work well and are the optimal solution. The application of lipstick and the neatness of the appearance of the lips largely depend on their condition. Lips, like the face and skin in general, need careful care over the years. Before applying lipstick, you should take care to moisturize them. For this purpose, healing and moisturizing balms and creams are used. Microcracks on the lips that appear from exposure to natural factors and temperature changes must be combated. To cover with lipstick and create an even texture and color, you can lightly powder them. Young girls rarely worry about such problems, so the rules for applying cosmetics at their age are somewhat different. The colors of lipstick for young people are bright, rich, shiny, and differ from the requirements for cosmetics for women after 40 - 45 years.

    Rejuvenating effect of lipstick

    • lipstick after 40 years will create the desired effect of youth thanks to several layers applied to the lips, they can even out the surface and hide visible flaws;
    • Light-colored lipstick will increase the thickness of the lips, since it is not recommended to use products to go beyond their natural contour, this can lead to a sloppy and unpresentable appearance.

    What lipstick makes women over 40 look younger?

    What lipsticks should women over 40 use, what are their shades? A few tips will help you cope with this task.

    • In order for the image to look harmonious with the rest of the correctly selected details of women’s clothing, it is worth using soft and delicate lipstick colors, which are selected individually and depend on the woman’s skin color.
    • Bright lipstick is not suitable for everyday makeup, as during its application it can “blur” and show small wrinkles on the lips. To do this, it is better to use pastel, pink shades or colorless lip gloss balms.
    • Red, bright lipstick after 40 is used for social events and evening dinners in a restaurant; it will add points to a woman in the eyes of others if the bright color is chosen correctly and suits you.

    The beauty and health of a woman after 40 requires a lot of attention and this should not be underestimated. It is important to find a consensus between existing age and a great desire to look young.

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